People love dinosaurs, and Colorado's Morrison Natural History Museum offers a hands-on, 5-day experience for enthusiasts to experience paleontology alongside educational workshops. The Museum was worried that its past marketing materials couldn't capture the magic of the experience and drive registration from those who might be on the fence.
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A sales documentary is perfect for high-ticket sales where customers have time and energy to invest before purchasing. The picturesque landscapes combined with factual information and the interviewee's love of dinos captures the beauty of this experience and allows the customer to see themself in the attendees filmed.
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